- marc@nicheaging.com
- (989) 631-7299
- 4617 Eastman Ave, Midland, MI 48640
At Niche Aging, we believe that the right place can make all the difference. More than just a facility, we are a close-knit, compassionate community where seniors are supported, respected, and truly known.
Located in the heart of Midland, Michigan, Niche is privately owned and proudly operates under new leadership with a renewed focus on what matters most: dignity, connection, and exceptional care. With room for just 33 residents, we’re able to offer truly personalized attention in a peaceful, home-like environment—where everyone is treated like family.
To provide a safe, comfortable, and nurturing home for older adults—where personalized care meets meaningful connection, and every day brings comfort, companionship, and dignity.
We take the time to get to know every resident—their history, their preferences, their routines—and we build a care plan that fits their life, not the other way around. From gentle reminders and daily assistance to full personal support and hospice coordination, we meet your loved one right where they are.
Our caregivers are trained, licensed, and most of all, kind. Whether helping with medications, preparing meals, or offering a reassuring presence, our staff goes above and beyond to ensure every resident feels comfortable, safe, and seen.
Families trust Niche because we make the transition into assisted living feel less overwhelming—and more like coming home. Our barrier-free layout, private and companion rooms, home-cooked meals, and daily activities all work together to create a peaceful, engaging space where residents thrive.
We’re proud to offer:
Choosing assisted living is never an easy decision. That’s why we’re here to walk alongside you—with information, encouragement, and honest support every step of the way.